Description
The Four Legs of the Table by Raymond Ackerman shares the business philosophy behind the success of the Pick n Pay retail group. Ackerman explains his management approach through four key principles: administration, merchandise, promotions and social responsibility, and people. At the centre of the model is the consumer, whose needs and interests should guide every business decision.
Drawing on his experience of building a major South African retail business during and after apartheid, Ackerman argues that commercial success and strong ethical principles need not be at odds. He explores consumer sovereignty, responsible leadership and the idea that making money should be the reward for running a good business, rather than its sole purpose. His approach offers practical lessons for entrepreneurs and business leaders seeking to build sustainable organisations without losing sight of the people they serve.
With its distinctly South African business perspective, The Four Legs of the Table is a useful read for aspiring entrepreneurs, managers and anyone interested in ethical business practices and the principles behind lasting commercial success. Royalties from the book support the Raymond Ackerman Academy of Entrepreneurial Development, which aims to improve opportunities for disadvantaged South African school-leavers.
