Description
The E of Marketing by Japie Swanepoel is a comprehensive guide to digital marketing, tailored for students, entrepreneurs, and professionals seeking a solid foundation in e-marketing. Published by Juta, a trusted name in South African academic publishing, this engaging book demystifies the fast-changing digital landscape with practical insights and easy-to-understand explanations.
Covering essential topics such as online consumer behaviour, e-commerce strategies, website design, email marketing, and digital advertising, The e of Marketing provides both local relevance and global context. With real-world examples and a focus on actionable knowledge, it is an invaluable resource for anyone looking to succeed in online business or marketing.
Whether you’re starting a business, studying marketing, or building your brand online, this book is a practical, up-to-date guide to thriving in the digital economy.
