Description
Strategic Innovation Management by Joe Tidd and John R. Bessant offers a comprehensive, evidence-based approach to managing innovation across diverse sectors and organizations. This first edition builds on the authors’ bestselling works, offering students and professionals alike practical strategies for fostering innovation in manufacturing, services, and more. Integrated with the Innovation Portal, the book provides access to teaching resources, case studies, media clips, and over 300 test-bank questions to support learning and application in the field of innovation management.
