Description
Foundations of Business is an introductory business textbook by William M. Pride, Robert J. Hughes and Jack R. Kapoor. The sixth edition provides a broad overview of the principles and practices of modern business, covering areas such as business ownership, management, human resources, marketing, e-business, information systems, accounting and finance.
The textbook also examines business ethics and social responsibility, small business and entrepreneurship, global business and international issues. Updated topics include social media, sustainability and environmentally and socially responsible business, with applications and activities designed to help students apply the concepts they learn.
A useful textbook for students studying introductory business, as well as readers who want a broad grounding in how businesses are organised, managed and operated.
