Description
Cengage MIS by Hossein Bidgoli is a business and information systems textbook covering the technologies, applications and management principles behind modern information systems. Across 14 chapters, it introduces the fundamentals of information systems and explores how businesses use computers, data, business intelligence and digital technologies to support operations and decision-making.
Topics include data communications, the internet and social media, e-commerce, global information systems, systems development, enterprise systems, supply chain management, customer relationship management and decision support systems. The book also examines artificial intelligence and automation, including machine learning and natural language processing, as well as emerging technologies such as cloud computing, blockchain, virtual reality and quantum computing.
Real-world case studies feature companies such as YouTube, Walmart, Netflix, FedEx, IBM, Toyota and Starbucks. Each chapter includes a summary, key terms, review questions, quizzes and projects to reinforce learning.
