Description
Buyology: How Everything We Believe About Why We Buy Is Wrong by Martin Lindstrom is a bestselling marketing and consumer psychology book that explores the hidden forces influencing our purchasing decisions.
Based on an extensive neuromarketing study involving thousands of participants and advanced brain-scanning technology, Lindstrom challenges many long-held assumptions about advertising and consumer behaviour. He examines why some marketing campaigns succeed while others fail, revealing how emotions, memories, branding and subconscious influences shape the choices people make every day.
Combining scientific research with fascinating real-world examples, Buyology offers valuable insights for marketers, entrepreneurs, business professionals and anyone interested in understanding the psychology behind why people buy.
