Legacy: What The All Blacks Can Teach Us About The Business Of Life by James Kerr is an insightful and inspiring non-fiction title that delves into the inner workings of the world’s most successful rugby team — the New Zealand All Blacks. Drawing on extensive interviews and firsthand access, Kerr distills the All Blacks’ culture and ethos into 15 clear, actionable lessons that transcend sport and speak directly to leadership, business, and personal growth.
This bestselling book reveals how the All Blacks have maintained their extraordinary winning record through a relentless commitment to excellence, humility, and collective responsibility. Kerr explores timeless principles such as personal discipline, continuous improvement, and creating a strong team culture where every member is both a leader and a follower. Through practical examples, he translates these lessons into a handbook for anyone seeking to lead with integrity and purpose in business, sport, or life.
Legacy is an ideal read for managers, coaches, entrepreneurs, and anyone interested in the principles behind elite performance and enduring success. It’s a book for those who believe in leaving things better than they found them.
