The New Elevator Pitch – Chris Westfall

The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age by Chris Westfall is a practical business and communication guide that explores how to make a strong impression in today’s fast-paced, digitally connected world. Rather than relying on memorised sales pitches, Westfall encourages readers to use authentic, engaging conversations to communicate their ideas and value effectively.

At the heart of the book is his C.L.A.R.I.T.Y. framework, a seven-step approach to developing a clear and persuasive message. Through practical advice, real-world examples and interactive exercises, Westfall shows readers how to overcome presentation nerves, capture an audience’s attention and adapt their message to different situations.

The book covers a range of scenarios, including job interviews, networking, pitching business ideas to investors and asking for a promotion or raise. It is aimed at professionals, entrepreneurs and anyone who wants to communicate with greater confidence and make meaningful connections.