Description
The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line by John Elkington and Jochen Zeitz is a business book about rethinking corporate growth and profitability in the context of environmental and social challenges. The authors argue for moving beyond traditional approaches to corporate social responsibility and developing business models that consider long-term economic, environmental and social outcomes.
Drawing on interviews with business leaders around the world, the book presents ten approaches for connecting current business performance with longer-term sustainability. It explores how companies can respond to changing expectations while remaining commercially successful, with sustainability treated as part of business strategy rather than an optional addition.
A good choice for business leaders, entrepreneurs, MBA students and readers interested in sustainability, corporate strategy, responsible business and long-term growth.
