Description
Building a StoryBrand by Donald Miller is a bestselling marketing and branding guide that shows businesses how to clarify their message and connect more effectively with customers.
It is the first book in the bestselling StoryBrand series, introducing the StoryBrand Framework—a proven marketing approach based on the principles of storytelling.
Miller explains how to use seven universal story elements to create clear, compelling messaging so customers immediately understand what a business offers and why it matters. The framework can be applied to websites, social media, brochures and other marketing materials, helping businesses attract more customers and grow sales.
Practical, accessible and filled with real-world examples, Building a StoryBrand is an essential read for entrepreneurs, marketers and business leaders who want to strengthen their brand, improve customer engagement and communicate with greater clarity.
