Facebook Marketing All-in-One For Dummies – Amy Porterfield Et Al

Facebook Marketing All-in-One For Dummies is a practical social media marketing guide by Amy Porterfield, Phyllis Khare and Andrea Vahl. This second edition combines nine books in one volume, covering everything from establishing a presence on Facebook to building an audience, engaging followers and using the platform to sell.

The book covers the fundamentals of Facebook marketing as well as more advanced tactics, including Facebook applications, advertising and ways to measure, monitor and analyse marketing activity. It is designed as a broad reference for businesses and marketers who want to use Facebook as part of their marketing strategy.

A useful resource for small-business owners, entrepreneurs, marketers and anyone looking for a practical guide to Facebook marketing, advertising, audience engagement and performance measurement.