The Point of the Deal: How to Negotiate When ‘Yes’ Is Not Enoughby Danny Ertel and Mark Gordon is a practical business and negotiation guide that challenges the traditional view of dealmaking. This insightful book falls within the business strategy and negotiation genre, emphasising the importance of moving beyond the contract signing to focus on successful implementation and value creation. Through detailed examples spanning mergers and acquisitions, joint ventures, alliances, outsourcing, and supplier relationships, the authors reveal how true success lies in fostering cooperation after the deal is done.
Ertel and Gordon provide a fresh perspective on negotiation, shifting the mindset from simply securing agreement to building sustainable partnerships that work in practice. With real-world case studies from various industries and countries, The Point of the Dealis an essential read for professionals seeking to improve their negotiation outcomes by ensuring deals deliver long-term results. This book is ideal for business leaders, negotiators, and anyone involved in dealmaking who wants to go beyond “yes” and achieve lasting value.
For those aiming to master the art of negotiation with a focus on practical success, The Point of the Dealoffers invaluable strategies and insights.
