Google AdWords For Dummies is the ultimate guide for anyone looking to maximise their success with Google’s powerful advertising tool. Whether you’re new to Google AdWords or a seasoned marketer, this comprehensive guide walks you through the most effective techniques for running your campaigns, with a focus on setting a custom budget, selecting keywords that match your business, and creating targeted ads. Fully updated to reflect the latest AdWords features and best practices, this edition covers essential topics like ad extensions, mobile advertising, and advanced ad writing. With approximately 85% of the content either updated or new, this guide ensures that you’re on top of the most effective strategies available.
The book also provides in-depth coverage of new tools and improved features, such as the Google display network, e-commerce feeds, split testing, and landing page structures, ensuring that you make the most of your campaign. With updated insights on ad group structure and split testing, as well as the latest third-party tools, this is the resource you need to master AdWords.
For anyone looking to create, refine, or optimise their Google AdWords campaigns, Google AdWords For Dummies is a must-have reference that provides all the tools and strategies you need to succeed in digital advertising.
