Getting To Yes – Roger Fisher & William Ury

Description

Getting to Yes: Negotiating an Agreement Without Giving In by Roger Fisher and William Ury is the world’s bestselling guide to effective negotiation. First published over thirty years ago, this timeless classic has empowered millions to reach win-win agreements, whether in their personal lives or at work. The book introduces the principle of “principled negotiation,” which focuses on separating people from the problem, focusing on interests rather than positions, generating options for mutual gain, and insisting on using objective criteria.

Authored by experts from Harvard University, including Roger Fisher, William Ury, and Bruce Patton, Getting to Yes provides readers with a simple yet highly effective framework to approach any negotiation, ensuring success without unnecessary compromises. Whether you’re negotiating a business deal, resolving a conflict, or simply seeking a fair outcome, this book is an indispensable resource for anyone seeking to improve their negotiation skills.