Communication Research: Techniques, Methods and Applications – GM du Plooy

Description

Communication Research: Techniques, Methods, and Applications by GM du Plooy provides an in-depth exploration of both qualitative and quantitative research methods, making it an essential resource for students and professionals in the communication field. This comprehensive guide walks readers through the entire research process, from data collection (sampling, measuring, questioning, and observing) to the application of research designs and the interpretation of data.

Key Features and Insights:

• Research Methodology: Covers both qualitative and quantitative research approaches, providing a balanced understanding of communication research techniques.
• Data Collection Techniques: Explores a variety of data collection methods, including sampling, measuring, questioning, and observing, in the context of communication research.
• Research Applications: Discusses the application of research methods in advertising, mass-media audiences, organizational development, political communication, media studies, and more.
• Practical Guidelines: Provides a structured framework for planning, writing, and analyzing research reports, as well as evaluating published research.
• Diverse Communication Fields: Highlights the relevance of these research techniques in areas such as health communication, ICT, intercultural development, and marketing communication.

This publication is an invaluable resource for anyone looking to deepen their understanding of communication research and apply these techniques across various fields, including government communication, media studies, and organizational communication.